Senior - Growth Executive, Telco

We're looking for a Senior Growth Marketing Executive who thrives at the intersection of strategy, data, and execution. You'll own growth across our Telco portfolio — from mobile top-ups to data 4G/5G — driving engagement and increasing MoMo's share of wallet in a high-frequency, competitive category. This is a builder's role. This is a builder's role. You'll design, test, and scale growth initiatives across acquisition, activation, and retention; translate user behavior into sharp funnel hypotheses; and turn insights into business impact measured in MAU, transaction volume, and revenue. You'll work shoulder-to-shoulder with Product, Data, Platform, and cross teams, and lead a small, high-performing team to do the same. The ideal candidate brings a solid background in digital growth within tech, fintech, or e-commerce, is fluent in funnel thinking and experimentation, and is energized rather than intimidated by ambiguity. Mô tả công việcGrowth Initiatives:Lead the execution of growth initiatives across Promotion Rewards platforms, from analysis to implementation. Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns. Promotion:Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention. Market Research:Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs. Product Collaboration:Work closely with the product team to provide user insights essential for product development and growth. Budget Management:Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels. Monitoring Reporting:Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives. Provide regular reports and insights to senior management. Stakeholder Management:Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets. Experiments:Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey. Yêu cầu công việcBachelor’s degree in Marketing, Business, Communications, Digital or a related field. At least 2-3 years of experience in growth marketing, digital marketing, or operations, preferably in an app-based environment. Good analytical skills; comfortable working with Excel or basic data tools to track campaign results. Strong interest in social trends, and user behavior. Proactive and "can-do" attitude with a focus on getting things done. Good communication skills to work effectively with different departments. Able to work in a fast-paced environment and handle multiple small tasks at once. Attention to detail, especially when setting up campaigns and checking content.