MISSION: Driving force behind e-commerce success and blends a creative vision with data-driven strategy to growth market share in ecommerce.
KEY RESPONSIBITY:
1. E-COMMERCE GROWTH STRATEGY
Develop and execute annual and monthly online business plans to drive sales, visibility, and market share across e-commerce platforms.
Conduct JBP (Joint Business Plan) discussions, set FTL/NPD/Assortment targets, and craft actionable e-commerce agendas (e.g. Double Day, Livestream).
2. CAMPAIGN & PROMOTION PLANNING
Plan and execute commercial assortment strategies, GWPs, and key promotions by month, quarter, and year.
Lead bidding strategies for campaigns (e.g. SBD, Brand Day) and build media plans aligning awareness and performance KPIs.
Closely collaborate with transactional media lead to provide category & brand inputs for planning and optimization
3. SALES DELIVERY & PERFORMANCE TRACKING
Own the daily/weekly tracking of performance metrics (PFM) across platforms.
Analyze commercial KPIs, media results, and market share to deliver data-driven actions and risk mitigation plans.
4. FORECAST & SUPPLY ALIGNMENT
Coordinate with supply and commercial teams to build accurate forecasts and stock planning for campaigns and NPDs.
Lead building block plans and ensure forecast inputs across local and zone submissions (PRESMAP, SMAP, etc.).
REQUIREMENTS:
At least 5 years of experience in E-commerce Management, either from a brand side (FMCG/Beauty) or from a leading E-commerce platform/Enabler.
Proven track record of managing official stores (Mall/Flagship) on Shopee, Lazada, and TikTok Shop. Understanding the specific algorithms and campaign mechanics (Double Day, Payday, Super Brand Day) of each platform.
Experience in conducting Joint Business Plans (JBP) with platform managers to secure visibility, traffic, and exclusive slots.
Experience collaborating with media teams to align transactional media spend (CPAS, Search Ads) with commercial sales targets.
Proficiency in analyzing E-commerce metrics (Traffic, Conversion Rate, AOV, GMV, ROAS) to derive actionable insights and risk mitigation plans.
Mastery of "e-merchandising" – optimizing product listings, PDP (Product Detail Page) layouts, and commercial assortment to maximize conversion.
Deep understanding of E-commerce cost structures (platform fees, shipping subsidies, GWP costs, and voucher mechanics) to ensure profitable growth.
Strong capability in demand forecasting for mega-campaigns to prevent out-of-stock (OOS) or overstock situations.
Knowledge of the livestreaming ecosystem and affiliate marketing to drive real-time sales performance.
