Summary
At Citics, community is not just a channel – it’s a growth engine.
As a Community Lead, you will build and scale our Agent & User ecosystem, turning community into a driver of awareness, engagement, activation, and business impact. This role goes beyond managing groups – you will design and launch new initiatives that create real network effects across, enabling agents and end users to collaborate, users to engage, and the ecosystem to grow sustainably.
Key Responsibilities
Community Strategy
- Define the long-term vision of Citics community across segments: Agent & User
- Design community as a growth flywheel: awareness → acquisition → activation
- Identify and launch new community initiatives (beyond groups): ambassador programs, offline meetups, co-creation programs, referral loops
Build & Scale Community Channels
- Own and grow core platforms (Facebook Groups, future channels like Zalo, Tiktok, etc.)
- Develop scalable playbooks for launching and managing new communities
- Drive member acquisition, activation, and retention
Content Strategy & Development
- Define community content strategy aligned with brand & product
- Curate topics, formats, and interactive activities tailored to each audience segment.
- Turn community into a content engine: User-generated content (UGC), Success stories (Agent income, deal wins), Educational & data-driven insights
Community Health & Management
- Community health management: Moderate discussions, enforce guidelines, and handle conflicts to create a safe and positive environment.
- Measure what matters: Define and track KPIs – growth, engagement, retention, conversions, and sentiment – using data to continuously refine strategies
Others:
- Lead community initiatives for product launches, partnerships, and campaigns
- Support and deliver assigned projects as directed by the line manager
Required Qualifications and Skills
- Minimum 5 years of experience in community development or related roles.
- Proven track record of successfully building and growing branded và unbranded communities.
- Experience in launching community groups from the ground up is highly valued
- Strategic thinking with hands-on execution ability
- Strong content development & storytelling mindset
- Data-driven, ownership, fast-paced adaptability
- Strong understanding of growth loops & network effects.
- A growth mindset with curiosity to learn, adapt, and innovate.
- A genuine passion for proptech and fintech, with curiosity to explore how technology empowers real estate
What We Offer
- Competitive and comprehensive benefits package, including full social insurance, internal engagement activities, and employee support policies.
- Generous Employee Stock Ownership Plan (ESOP) approved by the Board of Directors.
- A strategic opportunity to grow with one of Vietnam’s most innovative proptech platforms, with real impact on the market.
- Open communication with passionate and experienced members.
- Fast-paced, tech-driven, and data-informed working environment that values experimentation, ownership, and continuous improvement.
- Dynamic startup culture with empowered teams, high autonomy, and rapid execution.
- Clear learning, training, and career development opportunities.
- Regular company activities such as team building, company trips, year-end party, birthday celebration, and internal events.
- Additional support benefits: parking fee, marriage, childbirth, hospitalization support.
How to Apply
If you are interested in this position, please send your CV to [email protected]. We will contact you as soon as possible if your profile matches our requirements. If you need more help, please contact us at 02873034343.
About Citics
Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.
