Company Description
- Chợ Tốt is part of Carousell Group, the fastest-growing classifieds technology group in Southeast Asia. Since launching in the Vietnamese market in 2013, Chợ Tốt has become a recommerce platform for buying and selling second-hand goods, with more than 10 million users and over 1 million items listed for resale every month. As Vietnam’s leading online classifieds site, we are passionate about making life more convenient for everyone.
- Our mission is to help everyone find a way to any of their wants (“Muốn là có”). We are a dynamic family with young and energetic members seeking motivated talents to join our fast-moving and fun-loving crew..
- For more information please visit https://careers.chotot.com/about-us/
Job Description
1. Product Marketing & Growth Planning (40%)
- Develop annual and monthly growth plans to drive recruiter acquisition and engagement, with clear success metrics.
- Translate the growth plan into a feasible initiatives roadmap, leveraging various growth loops and channels – referral, partnership, community, owned media and paid.
- Develop Go-To-Market plans for Việc Làm Tốt's strategic product features, with a clear target audience and value proposition for users.
2. Experimentation & Execution (50%)
- Execute end-to-end campaigns to acquire and engage recruiters across online and offline channels.
- Translate Go-To-Market plans into execution plans and implement them, coordinating with Design, Content, Product, Sales/AM and Legal.
- Own the user communication strategy for key projects, setting up marketing automation flows to improve conversion, activation and engagement across the recruiter lifecycle.
- Track campaign performance, identify actionable insights and next actions, and continuously improve the outcomes.
3. Partnership Delivery (10%)
- Support the growth of partner-driven acquisition channels: manpower companies and their field networks, public employment service centres, community group admins, and HR industry ambassadors.
- Work with internal teams (Marketing & Sales) and external partners to deliver user-facing events
Qualifications
- User-centric mindset — essential. You can explain why a user would care before you explain what the campaign does. You look for the reason behind a behaviour rather than only the number describing it.
- 1–2 years of experience in growth marketing, digital marketing, preferably in an app-based environment.
- Critical, reasoning and logical thinking. Basic SQL / BigQuery is a plus.
- Effective AI & Automation mindset to optimise the speed and accuracy of work outputs
- Self-motivation and strong proje6ct and stakeholder management.
- Excellent organizational, interpersonal and communication skills.
- Great work ethic and a 'can do' attitude.
- Able to work in a fast-paced team structure under time pressure.
- Strong command of English and Vietnamese language.
Benefits
- Working in a young, dynamic, and supportive environment.
- Receive 100% salary during the probation.
- Social insurance full-salary for employees on probation.
- Premium healthcare for employees.
- Get 15 days of annual leave + 5 days of sick leave + 1 birthday leave + 1 Christmas day leave per year.
- Get a 13th-month salary and annual performance bonus.
- Laptop device will be provided.
- Learning and career development opportunities with access to Coursera, Udemy, and O'Reilly.
- Complimentary fruits, coffee, and tea are provided at the office.
- Our modern offices serve perfectly for a relaxed, yet productive work environment.
- You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
