Ahamove
AI tóm tắt
Skills bắt buộc
1. Lead Generation & Demand Generation (35%)
Build and implement lead generation strategies targeting the SME and Enterprise segments.
Develop channels and mechanisms to attract Qualified Leads: outbound campaigns, inbound content funnels, partnership events, trade marketing.
Coordinate with the Sales/BD team to optimize top-of-funnel lead quality (MQL → SQL), ensuring Qualified Lead KPIs are met at each stage.
Manage lead scoring and the lead nurturing pipeline to increase the lead-to-deal conversion rate.
2. Sales Funnel Support & CRM (25%)
Develop sales enablement materials (case studies, decks, proposal templates, objection-handling kits) to help the Sales team shorten the sales cycle.
Work with Sales to establish an SLA between MKT and Sales, ensuring effective lead handover.
Track and report on the entire sales funnel — from Awareness → Lead → Opportunity → Closed — tied to GSV and CAC targets.
3. B2B Marketing Strategy & Campaign Execution (25%)
Plan and execute quarterly B2B marketing strategies: digital campaigns, events/webinars, email marketing, B2B content marketing.
Position Ahamove among corporate customers through messaging tailored to each segment (SME, Enterprise).
Continuously A/B test and optimize campaigns to improve ROI.
4. Retention Strategy — SME (15%)
Design and run SME customer retention programs: loyalty programs, re-engagement campaigns, upsell/cross-sell campaigns.
Analyze customer behavior to detect early churn signals and develop appropriate intervention scenarios.
Work with Product & Customer Success to improve the B2B customer experience after contract signing.
Experience & Expertise
3–5 years of experience in B2B Marketing, Growth Marketing, or an equivalent role.
Experience at a logistics, SaaS, fintech, or growth-stage startup is an advantage.
Deep understanding of the B2B sales funnel, lead lifecycle, and account-based marketing (ABM).
Proficient with tools such as CRM (HubSpot/Salesforce), Marketing Automation, Google Analytics, Meta Ads, and LinkedIn Ads.
Skills
Data-driven mindset: setting up metrics, reading data, and making data-based decisions.
Strong B2B content writing skills, building persuasive narratives for corporate customers.
Ability to lead a small team, manage projects, and work cross-functionally with Sales, Product, and Data.
Strategic thinking combined with strong hands-on execution capability.
Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.
Nguồn: careers Ahamove
